The anti aging and skin care industries are huge. Millions or billions of dollars are spent by consumers on anti aging skin care treatments, and so there is big money to be made. And there are plenty of big companies in the anti aging and cosmetics industry that take advantage of this. The result is that many mainstream anti aging skin care products just don’t work. The cosmetics and skin care industry is quite unregulated in the US, and so the big cosmetics and skin care companies can put any product on the market without first proving that it works, and even without showing that it is safe for the people who use it. As a result there are many anti aging skin care treatments available that don’t work, and contain suspect, or known to be dangerous ingredients. But they sell in spades to cater to the desire of so many consumers to look younger, or at least to believe that they will look younger. And so there are hundreds of well known brand name products that promise all sorts of anti aging benefits everywhere you look. So, how do you navigate your way through all this to choose an anti aging skin care treatment that does work, and doesn’t contain ingredients that you should be scared of?Here’s how not to choose a good anti aging product. 1. Don’t buy any skin care products that include fragrances in them. Now of course everyone likes to smell good, and the cosmetics companies pander to that, by adding fragrances to their products. Apply the cream and smell good and look young all at the same time. There’s 2 problems. Firstly you won’t look younger because chances are the skin cream won’t make you look younger, though you may feel good about having used it. Secondly, fragrances are not good chemicals to put on your skin. Because that’s what they are, chemicals that smell good, and many of them aren’t that good for you. It’s the same with perfumes, for example, but if you apply a perfume it’s only a small squirt on one spot, it’s not massaged all over your face where it disappears, into your blood. So just use a perfume instead. 2. Don’t buy skin care creams that have collagen in them. Now this at first glance appears counterintuitive doesn’t it? Everyone knows that collagen, or the breakdown of collagen in your skin, leads to sagging and wrinkling of the skin so putting more collagen on must be good. Not necessarily. Yes it’s good to replenish the collagen, however collagen molecules are quite large and don’t really enter the skin. So rubbing it on might make you feel good, but doesn’t really add to the levels of collagen in your skin. The best way to improve the collagen levels in your skin is to stimulate the body to produce more collagen itself. However remember, the big cosmetics and anti aging companies are in the business of selling their products. If they put collagen on the label people buy it. And if they put it in a fancy bottle and get a good looking celebrity to say how much younger they look using it, then it will sell. Even if it doesn’t do anything for you. Even if it’s got suspect ingredients. It will sell. That’s marketing for you. Problem is, all this marketing is expensive. The good looking celebrity has to be paid, usually lots, the fancy bottles need to be purchased, and the advertising costs a bomb. So the anti aging skin care treatment that really doesn’t do much costs a bomb too. But that’s ok because people believe that if it’s expensive it must be good. So they pay anyway. So there is 2 things to avoid when looking for a good anti aging skin care treatment. There’s more but this is getting long. Does all this mean that you should give up on anti aging creams and products because they don’t work? Not at all. There are excellent anti aging products that work fine, produced from ingredients from plants that are safe to use. But they are produced by small niche companies that you’ve probably never heard of, who quietly produce high quality products at reasonable prices because they don’t pay the good looking celebrities and spend up big on TV advertising. That’s why you’ve never heard of them. If they started doing that their products would cost a bomb too. So don’t despair. I’ve given you some things to look for when buying an anti aging skin care product, and told you that there are excellent products available. Now it’s your turn to find them.